not our usual sunday email

stop hiring SDRs.

start fixing your GTM.

speed is leverage

scale without hiring

Why Most Outbound Still Fails (Even in 2025)

intent, not volume

Why 'Book More Meetings' Is the Wrong Goal

And what the smartest GTM leaders are fixing instead

it’s not working

still chasing big logos?

been seeing this a lot lately...

why I'm writing this

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Extremely rare code...