it’s not working

Hey

Quick story.

This week I had five calls with $10M+ companies trying to fix the same problem:
Their outbound strategy doesn’t work anymore.

• Not because the copy’s bad.

• Not because the SDRs are lazy.

• Not because they don’t want to scale pipeline.

It’s because they’re running enterprise outbound like it’s still 2019.

Let me show you what I mean.

Here’s the typical setup I see inside enterprise GTM teams today:

• An overwhelmed AE doing “a bit of outbound on the side”

• A part-time SDR trying to run LinkedIn + Lemlist + Sales Nav manually

• A Sixth Sense license… unused because “the keywords aren’t right”

• HubSpot and Salesforce duct-taped together with no routing logic

• A cold email tool blasting 5,000 unsegmented leads a week from a Google domain

And guess what?
It’s not working.
They're getting under 1 percent reply rates. Deliverability is tanked. SDRs are chasing ghosts.

One CFO said to me:
“We’ve got AEs closing $150K+ deals — and they’re wasting time cold prospecting off spreadsheets.”

The opportunity cost is insane.
But most teams don’t know what to replace it with.

The real problem: You can’t brute force your way into enterprise inboxes anymore.

Why?

Because enterprise buyers are:

• Flooded with vendor spam

• Protected by industrial-grade security filters

• Cynical of generic messaging

If your outbound playbook is:
“Send 10,000 emails, hope for 5 demos” — you're not just getting ignored.
You're damaging your brand.

And you're handing the deal to the vendor who showed up with relevance.

So here’s what we’re doing instead — and what enterprise GTM now looks like in 2025.

We call it signal-based, all-bound GTM.
(It’s outbound, but smarter. Warmer. Based on truth, not hope.)

Here’s how it works:

1. Strategic TAM Mapping
   No more static CSVs.
   We segment the entire market — by vertical, revenue, funding stage, product line, and role — and build intent-first account lists inside Clay.
   We also tier them. Enterprise = Tier 1. Mid-market = Tier 2. And so on.
   You know who you’re selling to. You know why. You know what to say.

2. Enterprise-Grade Infrastructure
   Stop sending from your primary domain.
   We deploy inboxes on Microsoft Azure via Hypertide, because that’s what your buyers use.
   It’s the only way to consistently land cold emails inside the inboxes of companies like HSBC, the Home Office, or MetLife.
   This is infrastructure-level advantage and 99 percent of teams aren’t doing it.

3. Warm Signal Capture
   Enterprise buyers don’t book demos — they leave trails.
   We track those trails in real time:

• Visits to product pages (via Vector or rb2b)

• LinkedIn engagement (via Trigify and profile views)

• Tech installs, job changes, hiring trends

• Ad engagement (retargeting via LinkedIn Thought Leadership ads)

Every signal gets routed into Clay, enriched, scored, and if it hits the threshold handed to an inbox manager or SDR within 15 minutes.

4. Multi-Channel Activation
   Cold email alone doesn’t cut it.
   We surround prospects with:

• Targeted LinkedIn ads

• Profile views and warm DMs

• Personalized email follow-ups

• Optional phone outreach where fit

We’re not just hoping for a click.
We’re building momentum until the deal closes.

5. SDR + RevOps Enablement
   Most teams don’t need more SDRs.
   They need a better support system for the ones they’ve got.
   We train your reps to:

• Action warm leads in real time

• Use signals to personalize at scale

• Focus only on Tier 1–2 accounts that match your ICP

If you want to internalize it later?
We build the SOPs, playbooks, Clay workflows, and infrastructure so you can take it over.
If not? We run it for you end to end, like your embedded GTM team.

The result:
You go from 2 to 3 qualified meetings a month
To 10 plus per month with high-intent, ICP-fit buyers.

And you do it without:

• Burning your domain

• Churning SDRs

• Wasting money on static lead lists

If your outbound is underperforming it’s not a copy problem.
It’s a system problem.

Enterprise buyers need a better experience.
They need to be found at the right time.
They need to trust what you’re saying.

And most teams are still playing volume games on a chessboard that’s moved on.

If you want to see how we’d rebuild your outbound from scratch just reply “Interested.”

Let’s build GTM the modern way.

Tom