You're problem isn't PMF

As you’re reading this, there is a 99% chance that you don’t suffer with a product market fit problem.

Most of you are selling products or service that already exist in the market.

If that’s the case, then you have PMF.

What you don’t have, is offer market fit.

Offer market fit or message market fit is how you position your product or service on the market as a solution for a specific problem.

Most of you are selling things but people don’t want to buy things.

They want to buy offers with guaranteed outcomes for their problem.

Let me explain with an example:

All E-commerce brands NEED to run paid ads otherwise they cannot scale.

It’s the same as a human needing sleep, if they don’t have it they can’t function.

If you run a paid advertising service, you have product market fit.

There will always be a need for this service.

What you don’t have is offer market fit because you don’t understand the specific problem that e-commerce brands are going through.

YES they need paid advertising.

But what specifically do they need?

Well that depends on where they are in their journey.

$0-$10k / m - they need a system they can follow themselves to run the ads.

$10-$50k / m - they need consultation and advice on how to scale it.

$50-100k / m - they need expert help managing their campaigns

100k / m+ - they need specialised help with sections of the paid advertising funnel (Landing pages, creatives, UGC, static ads, video ads, scaling strategies, offers, reducing CPA, increasing AOV).

Notice how as the revenue increase the problem’s become more specific.

They don’t need paid advertising…

They need a component of the paid advertising solves with a specific solution.

You can apply this same thinking to any industry.

Stop selling your service, start selling offers.

Tom

P.S. I dropped a video on how I would feasibly generate 100+ SQL’s in 30 days only using cold email.

I breakdown:

→ The math
→ The cost
→ The tech

You would need in order to achieve this goal.

You can watch it here (link)