You're in a bubble

If you’re reading this newsletter then you’re in a bubble.

But it’s not a bad thing.

Let me explain.

There has been dozens of times over the last 12 months where I’ve been hit with the feeling that:

“cold email is saturated”

It’s like a wave of dread and doubt that effects everyone operating at a high level.

But funnily enough.

I’ll then hop on a call with a prospect, take a look under the hood and I’ll relax.

Because in 99% of cases, it’s a mess.

And they are doing 9+ things wrong and only achieving 10% of their true potential.

So if you’re reading this right now and you can relate.

Calm down, take a breath and get back to prospecting.

It’s the no.1 way to improve your mental health.

Tom