Weird truth about cold email campaigns

Recently I was talking to a good friend of mine about why he couldn’t scale his agency.

From our discussion, we established that the main thing holding him back was the volume of calls with qualified prospects.

He could book calls…

And lots of them…

But he was wasting hours each week speaking to unqualified prospects that didn’t match his ICP.

That told me a few things.

1. He knew how to cold email

2. He had no problem booking calls

And this was great because he had the foundations in place…

But…

He didn’t understand his ICP and couldn’t create a compelling argument for high-quality businesses to jump on sales calls.

A monkey could book 100 calls a month…

But that does not mean they’ll be high-quality calls.

At my agency, we focus on quality calls.

We’d much rather book 5 high-quality calls for my clients and have them close 2 clients than 100 bad-quality calls and close 10 terrible clients.

Client quality > everything else.

This is why in my program I not only teach you how to set up an effective cold outbound system BUT also teach you how to create compelling arguments that make it hard for your ICP to turn down.

So if you want to learn how we do it at a VERY affordable price….

Click the link below:

The Cold Email Code