Weird campaign generates $1.5M

Not to brag but this weird cold email campaign generated our client $1.5M in the past 3 months.

Firstly why is it weird:

You’ve probably noticed the sending pattern is not very uniform and includes some big gaps.

This is due to the geography we are targeting not being very active on Thursday’s and Friday’s (can anyone guess where?)

But lets look at why it works?

→ Proper outbound infrastructure

Domains and email accounts carefully set up and managed to maximise deliverability.

→ High quality, verified email lists

Using the top tools like Clay to build targeted lists of prospects and verified emails using Findymail.

→ An offer that combines outcomes with pain points

We focus heavily on this throughout our engagements with clients.

→ Messaging that conveys our value proposition clearly in as little words as possible

Another skills we’ve developed over the years from sending millions of cold emails. We also leverage tools like Mailmeteor to make sure our copy is deliverable.

→ Vigilant inbox manangement

We’ve developed a powerful inbox management system to ensure 15 minute response times and endless follow ups.

→ Custom sending pattern to maximise the geography of the campaign.

This was unique to this campaign and client which has made a big difference to maximising the lead pool.

This sort of results is fast becoming standard operating procedure at Advanced Client due to the systems, processes and experience we posses.

Tom

If you want to chat about your cold email campaigns (or lack thereof) book a call to speak with directly with me: