Service Delivery Vs Client Acquisition

The ability to acquire new customers is the most important skill for any business owner…

You could be the no.1 service operator in the world

But if no one knows who you are or what you do…

Then it’s pointless

It’s a common argument I see amongst agency owners…

Focus on client acquisition or focus on service delivery?

Imo…

It’s not a hard decision…

Focus on service delivery

Now you are probably reading this thinking

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“Tom isn’t your entire brand based upon client acquisition, why would you tell me to focus on service delivery?” - concerned reader

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While that’s a good point I firmly believe you should focus on delivering the best service you can…

Because…

Client acquisition shouldn’t take up your entire day.

It shouldn’t be one or the other…

A successful client acquisition system is automated, works without your input and prints meetings on demand

It allows you (the business owner) to focus on what is really important in your business.

Taking sales calls & delivering an A+ service to your clients

Turning client results into case studies and feeding that back into your outbound system to improve results.

It’s an upwards flywheel that takes an hour or so to set up and 30 mins of maintenance every day…

This is what successful agency owners do well that allows them to separate themselves from the market…

Tom

P.S. If you want to learn how to create a backend system that works on autopilot printing meetings while you deliver results for your clients…

Check out this page for more info