Selling insecurity

Author

Tom Grainger
May 24, 2024

I’ve taken hundreds of calls over the past year and a trend I’ve noticed is that lots of founders have an insecurity about selling.

They believe that “If I build it they will come”.

Interestingly enough this is normally the attitude of first time founders.

Caught up in their product and treating it like their baby.

Seasoned founders across B2B and B2C know that this is a rookie mistake.

Yes your goal as a founder should be to make your product the best possible version in the market.

But you should also be optimising your funnels to get as MANY eyeballs as possible on you and your business.

Trafficmaxxing.

Which now I’ve typed it sounds like a crime…

Anyway…

The way you trafficmaxx is by setting up and running as many acquisition channels as possible.

  • Cold email

  • Cold calling

  • Ads

  • Content (youtube, linkedin, twitter, emyspace)

The way I would do it?

  1. Set up cold email campaigns and start testing offers.

  2. Cold call and test offers while cold email campaigns are warming up.

  3. Collect data and scale winners.

  4. Use winning data to spin up evergreen content across multiple channels.

  5. Take scaled winners and start running ads.

Simple in idea, difficult in execution…

If you’re looking for help scaling your B2B business and can’t crack those acquisition channels.

I’m taking calls this week.

Warning: we only work on a DFY basis with B2B businesses doing north of $1 million revenue annually.

In the near future we might release a solution for businesses below that level but right now we can’t take you on.

Tom