The problem with SDR's

The old SDR model is dead in 2024.

Too much time wasting

Not enough results

Companies can’t afford to waste their time or energy on training up SDR’s who don’t produce results.

That doesn’t mean that SDR’s are dead.

Just that the way we utilise them needs to change.

SDR’s should NOT be:

• List building

• Enriching lists

• Cleaning data

• Normalising data

• Prospect research

• Downloading lists

• Verifying lists

• Uploading lists

• Writing automated cold email sequences

Their wasting their time and potential focussing on backend processes.

And you’re paying for it…

When you consider the average SDR salary in the USA is $5-6k/m… you’re paying a lot.

Instead those processes should be consolidated into an outbound partner who can act like the team quarterback.

Handling the play and passing the ball to the runners

(I’m English I don’t know how American football works lol)

Systemising and consolidating those processes frees up valuable time to let SDR’s action valuable human facing tasks.

Such as:

• Cold calling

• Warm calling

• Linkedin social selling

• Community building

• Highly personalised outreach

Focussing on a smaller highly qualified lists of prospects.

This consolidation and refocussing of the SDR’s daily tasks also means you won’t need as many.

Reducing your overhead and outsourcing a bunch of tech costs to the outbound partner.

Imo… this is going to be the playbook for all elite outbound teams in next 12 months.

Thoughts?

Tom