personal brand

When I started my first business I was very blasé about my personal branding believing that it was a waste of time.

I used to have the simplest landing pages, google doc VSL and not much social media presence.

Over the years I’ve learnt how powerful a personal brand can be for your business.

One of the top sources of calls booked for me is directly through my Youtube & Linkedin accounts (Linkedin is starting to grow nicely).

It’s also correlating with an increase in cold outbound meetings being booked.

Now more than ever trust is at an all time low in the B2B space.

People are desperate for reliable, trustworthy solutions to their pain points.

Which is why positioning yourself as an expert online is so important.

Once you’ve got a good offer, a solid outbound system and proven results, you are doing yourself a disservice by not having a personal brand.

Something to think about and start actioning on over the weekend.

Tom

P.S. I dropped a 27 minute B2B outbound training yesterday showing you a system you can steal and implement in your business today, watch it here (link)