The Outbound / Inbound Debate

Author

Tom Grainger
July 27, 2023

Here’s the truth…

There are only two ways of growing your B2B business.

  1. Inbound Marketing

  2. Outbound Marketing

The problem I see is that most agencies focus on either one or the other…

Heavily invested in inbound or heavily invested in outbound.

Flip-flopping back and forth when the other one doesn’t work.

Here is a secret that lots of cold outbound guru’s wont tell you…

Focussing on Inbound leads:

  • Growing social media accounts

  • Creating content

  • Building personal brand

Massively improves the results of your outbound campaigns

And focussing on outbound campaigns drives more people into your funnel to be hit with inbound organic marketing.

So the best idea is to develop a strategy to tackle both and grow synchronously.

The problem then arises that it’s too much mental energy to focus on both, learning new techniques and methods.

So what’s the solution?

You focus on the best way to generate inbound leads for your business via organic marketing while building the tried and tested system explained step-by-step in my program ‘The Cold Email Code’

Tom