Why no one is buying your offer

I talk about offers a lot because they are essential for anyone trying to scale their business with cold traffic.

If you don’t have one…

You’re cooked.

At the same time, you can’t just throw one together slap a guarantee on it and expect results.

An offer is only as strong as the market desire.

This is why I emphasise the focus on solving a specific (painful) problem.

Your entire offer is leveraged on the fact that your prospect has a specific problem painful enough that it needs to be solved fast.

If the specific problem isn’t painful enough it doesn’t matter how good your unique mechanism, pricing & guarantee is…

It won’t sell.

The beautiful thing is, your prospects are telling you painful problems all the time, you just don’t notice it.

So if you’re struggling to get your offer off the ground do this:

1. Get the transcript recordings of your last 10 sales calls.

2. Plug them into chatGPT and ask it for analysis about painpoints that those prospects want solved.

3. You’ll start to notice patterns and trends pretty quickly, especially when you increase the number of sales calls

4. Take these patterns and trends and build your offer around them

5. These are the specific problems you are solving!

This simple trick lets us create amazing offers for our clients that make selling to cold traffic a breeze.

Speak soon!

Tom