Do you need a guarantee?

There are only two reasons why you shouldn’t have a guarantee attached to your offer.

1. You’ve been in business for 10 years and have a huge personal brand, insane track record of achieving results.

2. You have 100+ examples of your offer working via verified case studies.

The hard truth is, having a guarantee WILL increase your conversion rates.

The objection I hear all the time is that “Tom, what if someone wants a refund.”

Ok great point!

They will get a refund whether you like it or not, especially if you are using Stripe.

What you need to realise is that this is a very small percentage of the market.

And if you sell 1000% more with a guarantee and have to refund 2 clients is that not better than selling 1000% less and not having to refund 2 clients because you don’t have any clients.

Most of you reading this should absolutely have a guarantee in place.

And you’ll reply to this email in a few weeks saying ‘Thank you Tom’ when you’re close rates have doubled.

At advancedclient.io we have abundant social proof that what we offer works and works 99% of the time.

We still offer a guarantee.

Because we understand friction and strive to reduce it at every corner of our funnel.

Making it easier for clients we want to work with to make decisions, get budgets approved and get higher ups onboard.

Remember: You can also just not sell someone your offer if you don’t want to. Just because you have a guarantee in place doesn’t mean you have to sell it. Vet the prospect on the call and make your decision.

I guarantee a guarantee will guarantee a better conversion rate for your business.

Ok I’m done talking about guarantees.

Tom