- The GTM Studio
- Posts
- Muay Thai Expert Slams Cold Email Critic
Muay Thai Expert Slams Cold Email Critic
Last week I had my first Muay Thai session
and like most people
I had an over-inflated sense of competence
I strolled in
Took my shoes off
and two minutes into the session I was dripping with sweat and out of breath…
By the end of the session, I had felt the power behind the instructor’s kicks
It was like someone swinging a baseball bat at you full force…
I’ve quickly learnt to humble my ego and have entered my subsequent sessions with a learner’s mindset.
I see LOTS many people do the same thing with cold email
=====
“I’ll just buy some domains
Set them up
Scrape some leads
Write some copy
Close some deals
Swoop some chicks
Smoke my cigar”
=====
Unfortunately, like me, you’ll find out QUICKLY this isn’t the case
Cold email AND Muay Thai (or any combat sport) is an extremely humbling experience.
You have to get involved with a LEARNERS mindset otherwise the market will beat you silly and throw you against the proverbial mat.
The good thing is…
You can skip the beginner stages by humbling yourself and accessing the right info from a cold email expert.
Think of it like a 1-1 with a Muay Thai world champion.
Keep your eyes on the inbox and get ready because VERY soon I’ll have an announcement for you.
Tom
P.S. In the meantime, if you don’t want to be fumbling around like Velma in Scooby doo I put a full guide together on the 5-assets you NEED for Cold Email success in 2023.