how to send bad emails and get good responses

It's often the things you do outside of cold outbound that have the biggest effect on your results, here's why ↓

When we send cold email campaigns, there are hygiene standards that must be in place to see any success:

→ Offer
→ Infrastructure
→ Valid leads
→ Clear copy
→ Inbox management
→ Lead nurturing

Once these are in place there are only so many levers we can pull in order to effect results within cold email.

So what do we do?

We look beyond cold email.

As a founder it's your responsibility to enable your business to put it's best foot forward in any situation.

The best way to do that?

→ Content

Since growing my Linkedin profile to just over 4k followers, my Youtube to 2.1k subscribers and my email list to over 300 people our cold outbound campaigns have skyrocketed in success.

Why?

Social proof & lead nurturing.

Someone who’s followed me on LinkedIn and read my last 25 posts is far more likely to book a call.

The same goes for anyone watching hours of content on my YouTube or reading my weekly emails.

When someone googles my name or company after receiving an email, they see I’m not a ghost. The more content I create, the higher the chance that my cold email isn’t their first interaction with me.

It takes time to build, but once in motion, the effects are compounding.
If you’re struggling with outbound campaigns right now, consider starting to post content.