How to get good at cold email FAST

Author

Tom Grainger
April 22, 2023

I recently got a Twitter DM asking me the following:

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“Yo Tom, what actually makes the difference between a winning cold email and a losing cold email?”

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I get asked this all the time so thought I would answer it here.

  1. A no-brainer offer

With the release of Alex Hormozi’s $100 Million Offers the market has been flooded with offers promising your prospects the world.

If you are rocking the 2020 era “I will increase your email marketing by 10%” you are NGMI.

Your offer needs to solve 1 of 3 things

  • Increasing Revenue

  • Saving Costs

  • Saving Time

If you can incorporate all three with a negative consequence for yourself should you not achieve a KPI then I guarantee your cold email results will improve.

I go super into depth about creating a killer offer, unique mechanisms and niche cold email messaging in the Cold Email Crash Course.

>>> Find Out More Here

  1. Proof of results

You can succeed and close clients through cold email without results but it’s an uphill battle. If you can prove your competence through killer client results your prospect will be much more likely to trust you and jump on a call.

If you can make your results relevant to your prospect (same industry/niche) your results will skyrocket.

  1. An ironclad technical foundation

You can have points 1 and 2 locked in but if you don’t have your technicals set up properly, your emails are going to land in the spam box.

In module 4 of the Cold Email Crash Course - I step-by-step walk you through the exact technical foundations you need in place to ensure your emails are landing directly in your prospect’s inbox (+34 other video lessons guaranteed to turn you into a cold email killer)

Tom