Fundamentals

“Focus on fundamentals and the universe will reward you.” - Someone important.

This is true across all areas of life.

Whether you’re starting a new sport.

Building a new habit.

Or sending cold emails.

It’s easy to get washed away in the hype new tips, tricks and hacks that gurus post online to farm attention.

"9 Pattern interrupts to make your prospect have a heart attack"

"This personalisation trick will have your prospect question their own sanity"

You know the types…

And you’ll copy them and STILL fail.

Why?

Because you’ve neglected the core fundamentals that are required to succeed.

For cold email these are:

1. Deliverability
2. Offer
3. List building
4. Inbox management

Focus on these above all else.

Master them.

Treat them with the care you would you own child.

And the universe will reward you with success.

These 4 pillars are an obsession we’ve built into the culture of my team.

One doesn’t work without the other.

So we ensure all our clients are completely locked in.

Focussed on the fundamentals.

And producing killer results.

Like a manufacturing company who we generated $1.25M in pipeline value in just 2 months.

Or an agency who closed $800k from our deals in the past 12 months.

To booking fortune 500’s (JP Morgan, Walmart) and house hold name brands (Chanel, Lacoste) across our client list.

Fundamentals get you paid.

-Tom