Framing your offer in Q2

Hey team

Tomorrow marks the first business day of Q2.

So what does that mean for your offer?

This week businesses will be taking the time to assess their Q1 marketing efforts, what worked, what didn’t and how they can improve.

I’m going to be targeting all my campaigns around that factor and the pain it generates.

‘ Hey Tom, how were sales in Q1? ‘

‘ Hey Tom, how did your ads perform in Q1?' ‘

‘ Hi Tom, did you hit projections in Q1? ‘

And many other variations…

This means my campaigns will be relevant and find IN MARKET prospects who are looking for a change to their marketing.

There are a few other angles relevant at this time of year:

Ecom brands will be gearing up for summer sales and holiday pushes - now is a good time to SHOW them how unprepared they are… and what that could mean for their business.

Larger companies will be looking out to the Q4 push trying to secure contractors and agencies to fulfil niche roles to maximise profits.

The point I’m trying to get across is that your cold email campaigns need to be relevant, it’s not just set up once and forget, you need to be:

1. Testing new angles

2. Keeping it relevant

3. Keeping it personalised

Talking about relevancy…

Catch my entire process to keep my emails relevant to the prospect here:

Have a great Sunday and the first week of Q2 - let’s smash it.

Peace,

Tom Grainger

P.S. I may or may not be working on something in the background to help out B2B businesses with their cold email campaigns making sure they are maximising results, keep your eyes PEELED…