DR Marketing

Tom Grainger
April 13, 2024

When you think of direct response marketing you might think of the OG’s like Ogilvy…

Or maybe…

Dudes that sell d*ck pills to boomers with shady non-compliant copy.

At it’s core direct response is the concept of eliciting a response (positive or negative) from a prospect.

This is what a lot of people get wrong about cold email.

It’s not social marketing, or social selling or whatever new theory is being pushed on Linkedin.

Cold email should be treated like direct response marketing.

Its why my business has been so successful at generating top tier cold email results.

Your only goal is to elicit a response.

The response is the data you require to determine if the campaign is a success.

No responses?

→ Deliverability issue, try again.

Lots of negative responses

→ Bad campaign, didn’t resonate.

Lots of positive responses

→ Good campaign, messaging resonated.

This data then determines future campaigns.

Cold email is the FASTEST way to quickly gauge interest on your offer.

So that you can find out quickly whether you should double down or pivot.

Instead of wasting 8 months posting on linkedin to realise no one cares about your offer.

Tom

P.S. I’ve recently partnered with Clay the no.1 outbound prospecting tool on the market.

I’ve been quietly testing this for around 6 months.

Building out some of the most elite prospect lists possible.

Scoring companies, enriching decision makers, personalising at scale.

It’s an essential tool in my company and we are onboarding all new clients onto it.

If you’re curious to give it a shot.

This is the future of outbound prospecting.