do it yourself...

I get messages 2-10x per week from startups, beginners and new businesses enquiring about working with our team to generate meetings.

I turn them all away.

Why?

Because we can’t help them.

This may not be good business manoeuvring from my behalf but I like to keep things real.

If you are just starting out you have don’t know anything about outbound and what goes into making it work.

Most people just think that we switch on a cold email machine and it starts printing meetings.

This couldn’t be further from the case.

Cold email is a vehicle we use to accelerate pipeline.

That’s it.

And it won’t work unless you have all the correct pieces in place:

1. A defined ICP with a clear pain point that needs to be solved.

2. An offer that solves the pain point with clear steps and a risk reversal.

3. A optimised landing page with a VSL, whitepaper, case studies etc…

4. A personal brand across Linkedin & Youtube to position yourself as an expert in your market.

Are just SOME of the things you need…

To be honest, it was quite annoying from my end having to turn away business and I knew we weren’t providing a solution to that very hungry segment of the market.

That’s why we put together a program for businesses in that exact position.

New, inexperienced, need help and are hungry to succeed.

It’s designed to take you from zero to booking qualified calls and signing new customers within 120 days (very realistic timeframe).

If you’re curious to find out more.

Go to this page and read the entire thing (link)

Tom