How to deal with OOO season

It’s officially OOO season

(out of office)

If you are sending campaigns to prospects you’ve probably noticed in the past few weeks a strong uptick in the amount OOO replies you’ve received.

As frustrating as this can be you should still keep your campaigns running to pick out the business owners and prospects who aren’t lucky enough to be cruising the Amalfi coast or island hopping in the Aegean.

I wanted to send this email to give you a quick trick you can implement today in order to recapture ooo replies and filter them back into your campaigns.

On instantly.ai (my chosen cold email software) you can set up sub-sequences.

These subsequences trigger depending on the status of your leads in the campaign.

One such trigger is OOO replies.

I set up all my client’s subsequence campaigns to move ooo replies into a 2/3 week delayed campaign.

After the delay is over they are filtered into the subsequence where I can contact them again.

This is a quick and simple way to maximise your leads and print some extra replies without a lot of complicated automation.

Tom