cool podcast appearance

A few weeks ago I spoke with Ryane Tully (Co-founder at Pitchlane.com) about the state of cold email in 2024.

The main focus of the chat was on offer market fit.

In my (humble) opinion, offer is the biggest lever you can pull in your outbound strategy.

If you're selling something that people want, everything becomes easier and outbound acts as fuel on the fire.

It was a really interesting chat that you can get a lot of value from.

So whether you're in the car, tube, bus (private jet) or just bored this friday evening.

You can give it a listen here:

Spotify: https://lnkd.in/eS-8zDtN