why cold email should determine your entire marketing strategy

Tom Grainger
April 19, 2024

Cold email should determine all other forms of marketing in your business.

Why?

Because everyone knows that converting cold traffic into paying customers is the hardest form of marketing.

Referrals, word of mouth and networking are easy because they are coming into the process warmed.

Cold email is a big boy game because you are entering the jungle.

Hunting for kills and dealing with competition at every corner.

Building a succesful cold email campaign is NOT easy.

There are 15-20 individual processes you must nail perfectly in order to succeed.

Get one wrong?

The entire pyramid falls.

Get it right and convert cold traffic into paying customers?

You’ve just found messaging and an offer that resonates.

Once it resonates you can build out all other aspects of your marketing.

Especially content marketing.

Which is extremely expensive (especially when you get it wrong).

Start with cold email first.

Use direct response tactics.

Nail your messaging.

Scale content marketing.

Tom

P.S. This week I launched the first episode of my Clay Pros series on Youtube.

So far it’s getting A LOT of positive feedback.