Chad Linkedin VS Virgin X

My first experience with Linkedin was about 6/7 years ago in University when I was trying to get a job.

At the time my feed was full of cringe, boring, ‘professional’ content.

The place was a graveyard and I only saw it as a way to give myself an online presence in the job market.

Today, my opinion has completely changed.

The opportunities that Linkedin presents is huge.

It’s an absolute non-negotiable that you as a founder should be posting content.

Trust is at an all time low & prospects are exhausted from being bombarded with terrible sales pitches.

Along with the decline in cold calling and ESP’s cracking down on cold email.

There has never been a better time to start making content.

The best thing about it is that within 60-90 days of consistent posting you can create a self sustaining ecosystem of in-market buyers.

Here’s what we’ve been posting about:

• How to’s

• Testimonials

• Personal stories

• Behind the scenes

Each of these posts speak to prospects at the varying stages of their buying journey.

Warming them up, increasing their trust and my authority.

So when they’re ready to buy.

I’m the only solution they consider.

It’s beautiful and you should start posting today.

Tom

P.S. We’ve even figured out a way to monitor your audience (across your entire company) and identify in market buyers that are ready to be reached out to.

If you’ve got a sales team or SDR’s you could be feeding them piping hot leads directly from your content.

Crazy times.