The case against AI personalisation

Personalisation is the worst use case for AI in outbound.

Creating AI first lines before you have a winning campaign is like decorating your house before it's built.

Instead I would be focussing my efforts (hint: we are) into how to best leverage AI as a segmentation and research tool.

How much information can we gather about our market?

How can we categorise them based on that information?

Do we have data to suggest that this data point = buying intent?

Can we score our leads based upon this intent?

→ This is how you use AI in outbound.

Instead of manually researching prospects one by one.

Focus on creating high level prompts to generate quality research outputs.

Categorise your lists based upon them and create a league table.

The top scorers are hit with hyper personalised, multi touch point manual campaigns.

The rest are plugged into an automatic email outreach system.

We are currently doing this through Clay

Tom