4 'Weird' Sales Assets For Cold Email Success

Sales assets are one of the most valuable areas a founder can spend their time focussing on.

In some situations, these assets can literally replace team members by warming your prospect to such an extent that the call is just placing the order…

Most people tell you to make sales assets - but what does this actually mean?

Sales assets can be anything from:

• Docs

• Videos

• Case studies

• Long-form sales letters

So what do you focus on?

Well, the correct question to ask is…

Where do you focus the assets?

As your prospect moves through your funnel becoming warmer and warmer their level of interest and engagement increases.

This means they are much more likely to watch an hour-long client interview to get the full scoop before purchasing.

This is not true for prospects at the top of your funnel.

For these newbies, your assets should be sharper, faster and with more exciting hooks.

One platform I highly recommend focusing on is Youtube.

Because your content can be relevant at every level of your funnel.

Quick 5-minute tutorials to 3-hour long step-by-step mini-courses.

The assets that you create for YT will compound as well.

The more videos you put out, the more your channel grows…

The more prospects enter your funnel.

Having a decent-sized YT channel also impacts the results of your cold email campaigns.

With sales cycles extending and prospects taking their time to choose longer-term partners…

Your YT channel is the perfect way to prove your competency.

Tom