1 positive lead for every 135 emails sent

How we’re generating 1 positive lead for every 135 emails sent (within 3 days of launching the campaign)

Background:

This client offers a unique service in a blue ocean market. They came to us after struggling to scale their outbound efforts and facing severe deliverability issues.

How we did it:

1. Infrastructure:

The client was sending campaigns from their main domain, leading to poor deliverability and high bounce rates.

We solved this by setting up a fresh Instantly.ai account and using their DFY email set to generate 20 new domains and email accounts for sending. This boosted both deliverability and scalability.

2. Leads:

The client had around 7k leads. We segmented them using Clay and validated the emails via Findymail to ensure accuracy and reduce bounce rates to a healthy level (<2%).

This allowed us to quickly launch campaigns with confidence.

3. Copy:

The client’s previous campaigns were riddled with spam words and non-plain text elements like:

- HTML
- Links
- Open tracking

We removed these issues and optimised their copy using Mailmeteor, incorporating fresh angles with our proven outreach scripts, such as:

"Hi [Name] - question about [personalised pain point]?
[Offer]
[CTA]
Sign-off"

We also used spintax to create over 300k variations of our scripts. Instantly.ai's new AI spintax feature comes in super had

4. Inbox Management:

We started generating positive replies within hours of launching the campaign.
 
Our inbox manager was able to respond to leads quickly (within 15 minutes), capitalising on call bookings while the lead was still hot.

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These four principles are not just best practices—they are the standard we implement for all our clients. This ensures our prospects’ emails land in the inbox, get read, and generate responses effortlessly.

As we move forward, we’ll be using dynamic Clay tables, pulling data from RSS feeds and webhooks to seize hot opportunities.

Pretty cool stuff

Tom

P.S. Looking for a system like this for your business?

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